Virginie Pointeau
Regenerative Agriculture: Communications and Facilitation
The Communications arm of PhotoNimbus specializes in regenerative agriculture and conservation, working with individuals, small businesses and nonprofit organizations to develop and implement an effective communications strategy, build a greater public presence, and reach targeted audiences.
For me personally, the name PhotoNimbus boils down to “sun + rain,” which, together with vibrant, carbon-rich soil, provide the critical components we need to sustain healthy, diverse and resilient communities worldwide. Over the last decade, my work has taken a deeper dive at the intersection of regenerative agriculture, land stewardship and habitat conservation, and climate change, with a specific focus on the interplay of ecology and economics.
I offer my work in service to individuals and entities working within the realms of regenerative agriculture, conservation and climate justice to help ensure their success and thereby advance the movement as a whole, for the benefit of people and planet.
COMMUNICATIONS STRATEGY & PLANNING
A comprehensive communications consists of many moving parts, including digital, social, print and earned media platforms. A good communications strategy connects the dots and coordinates content between those various channels and platforms to optimize your efforts and maximize impact. I will work with you to identify your communications goals and understand how they serve your business. Taking time to outline a strategy well-suited to your goals at this early stage will help determine which communications tools to prioritize.
Once a basic plan is developed and implemented, I can help you manage analytics tools like Google Analytics, which can help you track the effectiveness of individual components and how well they come together as a whole—and adjust as needed.
EXTERNAL COMMUNICATIONS
Once a communications plan has been drafted and set in motion, it’s time to make sure the implementation process connects the dots between all external communications channels and creates intentional cross-pollination between platforms to ensure consistent messaging, increase website traffic, optimize target audience engagement and develop brand recognition.
Areas of support include: writing and content development, audience outreach and engagement, social and earned media, field assignments and event promotion. More details below.
FACILITATION
A successful, productive meeting or event requires a well-organized agenda, thoughtful flow, and good facilitation.
I bring experience planning and facilitating in a variety of settings: overnight wilderness trips designed to challenge participants, group retreats designed to offer personal development and build community, office meetings meant to work through a specific work agenda or discussion topic.
Contact me to discuss your specific event and facilitation needs.
Blog post, website messaging, field/travel assignments & event reporting.
OpEds and press releases—specifically, I can format press releases and opeds, and send them out to a curated list of media professionals to generate possible follow-up interviews and media articles.
Mailchimp newsletters and targeted emails (set-up, layout and design), blog posts, website messaging and calls-to-action.
Content, copy-editing, formatting, design.
Selecting the right platforms for your purposes; curating and coordinating posts to optimize, and ultimately lead stakeholders back to your website.
Social media ads and promotional posts, blog posts, earned media.